Hi, I'm D Vijay Kumar
Design Manager
Product Designer
Design thinker
UX Practitioner
Freelancer
I believe in creating good designs with the correct composition of user empathy, usability and aesthetics
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About Me
Know Me More
Hi, I'm Duddela Vijay Kumar
I'm a Design Enthusiast, a strategic thinker & effective leader with a passion for design, who brings together development teams to tackle complex and fast-paced projects. Adept at creating compelling UX design solutions that make powerful technologies easy and enjoyable to use. I also explore my development skills with HTML, CSS & JS and some new trends like Voice UX, AR/VR/XR.
I’m passionate about transforming how the world works by crafting elegant, impactful designs that not only enhance user satisfaction but also drive business success. My goal: to make complex global work experiences feel seamless, simple, and human.
Domain Experiences: HCM/HRMS(ESS, Global Payroll, Payroll, Statutory Taxation), Aviation MRO(MaintenanceRepair Overhaul), Enterprise Asset Management, Enterprise Supply Chain Management, Logistics, Dealer Management
Years of Experiance
Name:
Duddela Vijay Kumar
Email:
Date of birth:
12 September, 1979
From:
India
Resume
A summary of My Resume
My Education
Master Degree in Business Administration (MBA)
Business Administration
Bachelor Degree in Business Administration (BBA)
Business Administration
My Courses
Certified Usability Analyst
HFI (Human Factors International)
UX For Mobile
HFI (Human Factors International)
Usability Testing
HFI (Human Factors International)
LEAD - People Management Development Program for Managers
In-house training program for Managers in association with KEON & IIM - Bangalore
Design Thinking and Innovation with AI (Pursuving)
IIM - Kozhikode
My Experience
Freelance UX & Product Designer
Self-Employed / Oct 2024 - Present
I collaborate with startups and established companies to transform complex problems into user-centered solutions—from research-driven UX strategy to pixel-perfect UI and scalable design systems. My end-to-end approach balances business goals with user needs, delivering measurable improvements in usability, conversion, and product consistency.
Pay Asia by Deel (Singapore) - Remote
Lead Product Designer / 2023 to Oct 2024
As part of Deel design (global payroll) team leaning a 4 Members. collaborating with cross-functional teams. Working holistically across multiple platforms, including Global payroll, Payroll connect , HCM & Payroll performance dashboards. Shaping new age design strategies aligning with business goals, and fostering a culture of creativity and user-centric thinking to drive exceptional customer experiences.As a lead product designer, I planned, designed, and conducted user research, usability tests, and heuristic evaluations. I communicated design and research findings to cross-functional teams and senior leadership fostering cross-collaboration, balancing UX priorities.Coordinated with key stakeholders to create a highly consistent and scalable Design System deriving reusable react components.
Senior Manager / Head of Product Design
Ramco Systems Ltd., Chennai, India / 2012-2023
As part of the Ramco User Experience Team, I lead a team of 7 designers in crafting and managing a 360° user experience across all internal enterprise products. My role involves both hands-on design leadership and strategic UX planning. Collaborating closely with product owners, I conducted product research using methods such as user interviews and contextual inquiries to gather deep user insights. Additionally, I performed competitive analysis to identify opportunities for differentiation and enhancement of the overall product experience. One of my key contributions was the successful implementation of a unified Design System across the product suite, improving consistency, efficiency, and scalability in the design process. I’m also passionate about empowering my team—encouraging individual ownership and leadership across different product verticals, fostering a culture of accountability and innovation.
User Interface Lead
Rising Solutions, Chennai, India / 2007-2012
as User Interface Lead, I undertake the Maintaining the team and prototype designing for Windows and Web based applications developed in Dot Net, Multimedia presentations, DIGITAL walkthroughs, Corporate Presentations. I have Designed Front End / User Interface Designs for both web based and windows based ERP application
Career Break - Pursuving MBA
Alagappa University / 2005 - 2007
Team Lead - User Interface Design
SMR HR technologies (Malaysia) / 2000 - 2005
As a Team Lead User Interface Design. I was involved in Design and Maintaining the E-learning website, corporate website, interactive and non interactive presentations, User interfaces for web and windows based applications, Involved company branding and promotional activities
What skills I possess?
Despite my success as a UX Strategist, I have found that it is through a team that I have achieved my greatest potential, and that I've been eagerest in learning new technology and practices along with the team I've worked with, throughout my career.
UI/UX Design95%
Design Thinking & Empathy & User Advocacy 85%
UX Research & Analysis & Product Discovery90%
Product Design & Ownership90%
Information Architecture85%
Accessibility (WCAG)80%
Wireframe & Rapid Prototying95%
Figma / XD / Adobe CS / Miro90%
HTML, CSS & JS Frameworks 90%
Agile / Scrum Methodologies80%
UserTesting / Maze / Hotjar / Google Analytics80%
AI-Assisted Wireframing - Uizard, Galileo AI, or Framer AI80%
My Strengths
How design happened to me?
UI/UX Design
Web/Mobile applications, Websites or other design related tasks. I love tackling digital problems and help fix them.
User Research
I'm deeply incined towards the User needs and pains that become the driving factor for my designs.
Interaction Design
Cool Visual Designs & Interactions plays a major role in User engagement, that I enjoy creating it myself.
Product Ownership
A greater clarity in Product roadmap, deliverables & timelines caters a business to ship products successfully.
Avid Observer
I personally feel that every designer should possess the trait of observing users, behaviour & business very closely.
Frontend Developement
I at times make my hands dirty by doing some coding, fix UI bugs or even just try to understand the frontend code.
Well, you have scrolled till here
Seems like you are interested to connect and make some great impact in your team with design
Hire Me!Let's get in touch
I enjoy discussing new opportunitiess and design challenges. Please share as much info, as possible so we can get the most out of our first catch-up.
Living In:
Chennai, IndiaCall:
(+091) 90030 23164. 63056 27189
Email:
vijay.duddle@gmail.com